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Butterscotch Smoothie

Description. Better known for the Mallo Cup, the Boyer Corp. didn’t have a completely terrible idea with the Butterscotch Smoothie, which aims to do for the peanut-butter/scotch pairing what Reese’s did for PB and chocolate.

Whether the pairing succeeds culinarily is almost beside the point, so distasteful is the visual presentation. All the butterscotch hues in the world — beige; caramel; camel — and the Boyer brain-trust selected a mid-aughts-Michael-Kors orange to coat the Smoothie. On top of that, the coating has chunks of peanut (we…hope) mixed into it. Add a crimped paper wrapper, and the whole affair looks like a vomit muffin.

Packaging/Branding. We would strongly suggest retooling the product to match up more closely with what appears on the package, as those Smoothies look reasonably attractive (not to mention, well, smooth). As it is, the label misrepresents everything about the product: the color; the texture; the proportions (and quality) of peanut butter to cup/coating.

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