Description. A burnt-orange tube, dusted with pollen intended to evoke coconut, the Chick-O-Stick has nothing to do with chicken, although the color is reminiscent of buffalo-wing sauce.
The cross-sectioned Stick, a shiny moon-rock-y affair that resembles a ’70s-sci-fi set-design element, has nothing to do with anything found in nature — except possibly feces (the manner in which the peanut flecks are disported…enough said, we trust).
Packaging/Branding. The font and package shapes recall mid-century diner culture. Meanwhile, the company logo’s star and the product name’s label share the same nuclear-meltdown orange as the Stick, and the transparent cellophane makes no attempt to hide or even lessen the visual impact of the homely snack within — a zen attitude our testers almost admire.