Description. Made by the Atkinson Candy Company (the Chick-O-Stick people), the RCB promises “PURE coconut for pure enjoyment!” What it delivers is rather more modest: the bar is hardly an entire rainbow, but a two-color top-of-a-tube-sock layout in glittery Strawberry Shortcake pink and off-white.
Packaging/Branding. A dissonant pairing of a gay-friendly rainbow and the sports-jersey style of font usually called something like “Gridiron” or “Rockne.”
Flavor Profile. The usual disclaimers for a coco-centric snack apply, but coconut lovers will find little to appeal to them, either. The white stripe is unobjectionable, although the texture — a densely Sour-Patch-esque gel cake with a hint of crunch — doesn’t match the taste profile. But the pink sections have an unpleasant pectin-y sourness; apparently, the idea is to replicate a berry of some sort. The…dingleberry, perhaps. Whatever the intent, the result is bilious and off-putting.
Habitat. Pride parades; pairs skate; tiki-themed office retreats.
Field Notes. Another effective route to a high BMI: the RCB contains 45% of the RDA of sat fats.
Revulsion Scale: 6