Description. People love chee”se” doodles; people love barbecue chips; surely people will love a puffed-corn snack that combines the two snaxperiences. …Or so the conversation in the Wise Corporation’s product-development department must have gone.
Elsewhere in the culture, another conversation occurred in which the venerable Dr. Egon Spengler warned, “Don’t cross the streams. It would be bad.” This latter exchange: ignored.
It is with some relief, then, that we report the failure of the expected perversion of food science to materialize. The “Honey BBQ & Cheese Flavored baked corn snack” is faintly unpleasant visually; the obligatory neon orange of the average cheesy puff is muted, as well as augmented with dark flea-like flecks of unknown origin. Optimists may identify them as bits of the paprika extract or tomato powder promised by the ingredients; realists, on the other hand, having never seen thiamin hydrochloride or disodium guanylate in their native forms, could conclude that they resemble bedbug powder. Neither party will sleep any better knowing that a food additive called “butter oil” exists.
Packaging/Branding. The hip-hop bee mascot is simply unacceptable. First of all, in the shameful Mr. Peanut tradition of talking-object/animal mascots since time immemorial, it has no trousers on. Second of all, it is a hip-hop bee.